5 creative campaigns to encourage use of face masks

Published: The CSR Journal

Many of our everyday fashion needs that we take for granted were once rooted in utility; ripped jeans, for example. With Covid-19 spreading faster, wearing face masks is becoming compulsory in public spaces to avoid transmission of SARS-Cov-2. Here are 5 brands creatively encouraging Indian citizens to wear protective masks:
Skinella
Some folks are alarmingly avoiding masks because they find them uncomfortable. To encourage a positive attitude towards cultivating this habit, beauty brand Skinella has rolled out a ‘Best Face Mask This Season’ campaign on social media. The brand is calling on its community members and influencers to upload their selfies wearing a mask, within its customized frame, as their display pictures on social media.