India’s youth-centric superfood skincare brand, Skinella, has grown significantly ever since its inception in 2017. Now, it is all set to expand its business to include Direct to Consumer (D2C) sales and further drive its growth with its newly launched e-commerce website. Aiming to expand its digital footprint, the brand has also collaborated with Purplle, JioMart, and Netmeds.
This move to associate with leading marketplaces is aligned with the brand’s vision of expanding in the digital space and enlarging its footprint. The products are available on these platforms and each of these digital platforms will offer excellent deals and discounts on Skinella’s products. With this strategic e-commerce expansion, the brand is looking to grow at 60%-70% in the initial phase.
Skinella is known for its unique proposition of providing skincare products that are prepared with superfoods, targeting young women in the 15-25 year age group. The idea of taking the young consumers’ skincare experiences a level higher with its natural products and enhancing their skin health has driven the brand’s growth over the years. With digital as the new norm and a significant uptake in online shopping, launching its website was deemed to be the next strategic move by Skinella to ensure consumers have easy access to its products. It will offer various benefits to its consumers, such as loyalty bonuses, rewards, discounts, coupons, and other promotional deals. The brand will also offer the COD option, along with other payment modes, and 24/7 chat support to ensure seamless customer interaction and provide a high-end and convenient experience.
Speaking on the announcement, Dolly Kumar, Founder & Director at Cosmic Nutracos Solutions Pvt. Ltd, the parent company of Skinella, said, “Skinella has successfully emerged as a strong brand and has been growing since its inception. Given its growth trajectory, we believed that this would be the right time to launch an e-commerce website. The digital platforms that we are collaborating with possess immense potential. Our offerings are aligned with their core propositions, and with this partnership, we plan to reach the target audiences digitally. The move will further drive Skinella’s expansion in the robust e-commerce ecosystem. Having received a positive response for our products from the market, I am hopeful that we will be able to serve our customers better with our website launch and the recent tie-ups.”
With consumers prioritizing health and well-being, the brand anticipates the rise of superfoods in beauty products will be at an all-time high. Exploring the potential in this market, Skinella has been developing products with superfoods and fresh-fruits along with exotic formulations. Taking its growth strategy one step ahead, Skinella is keen to expand its product portfolio and intends to launch body yogurts and spot correctors by end of this year.